Effective Date: 4/1/2026

Supersedes: All prior MAP or pricing policies, whether written or oral

1. Purpose & Brand Commitment

Abeytu Naturals is committed to wellness products rooted in purity, efficacy, and integrity.
The Abeytu Naturals brand reflects a substantial investment in formulation excellence, consumer education, and long-term brand trust.

To protect brand value, ensure consistent market representation, and support fair competition, Abeytu Naturals has unilaterally established this Minimum Advertised Price (“MAP”) Policy. This policy is
intended to prevent price-based advertising practices that may erode brand equity while allowing resellers full independence over actual resale pricing.

This MAP Policy applies to all Authorized Resellers of Abeytu products.

2. Definitions

For purposes of this MAP Policy:

“Advertised Price” means any price publicly communicated or displayed, directly or indirectly, in
any medium.
“MAP” means the Minimum Advertised Price established by Abeytu.
“SRP” means the Suggested Retail Price published by Abeytu.
“Advertising” includes all public-facing communications, regardless of format or medium.

“Publicly” or “Publicly Advertised” means any price visible without a password, login, or individualized customer interaction.

3. Authorized Resellers

An Authorized Reseller is any individual or entity that purchases Abeytu products directly from Abeytu or through an Abeytu–approved distributor and is authorized to resell those products.

This MAP Policy applies only to Authorized Resellers. Abeytu reserves the right to pursue remedies against unauthorized sellers under applicable law.

Authorization may be revoked at any time at the sole discretion of Abeytu.

4. Minimum Advertised Price (MAP)

The Minimum Advertised Price for all Abeytu products shall be no lower than the Suggested Retail Price (“SRP”) listed in the current Abeytu Reseller Price List in effect at the time of advertising.

MAP applies only to advertised prices and does not regulate the final transaction price.

5. Channel Authorization – Separate from MAP

Authorized Resellers may advertise and sell Abeytu products only through sales channels expressly approved in writing by Abeytu.  Approved channels may include specific websites, physical retail locations, or designated marketplace platforms as authorized by Abeytu in writing.

Sale or advertising of Abeytu products through any unapproved marketplace, third-party platform, auction site, drop-shipping arrangement, social commerce platform, or other unauthorized channel
constitutes a violation of this MAP Policy and may result in enforcement action.

Channel authorization requirements are separate from and in addition to this MAP Policy.

6. Independent Pricing & Actual Resale Price

This MAP Policy does not establish or control actual resale prices. Authorized Resellers retain the independent right to determine the final selling price of Abeytu products.

Restricted Access Pricing.  Prices below MAP may be offered only when not publicly advertised, including through:

• Secure, password-protected portals (e.g., practitioner or patient portals)
• Private consultations or practitioner-client relationships
• One-to-one communications initiated by the customer

Access codes, passwords, links, or pricing mechanisms revealing prices below MAP may not be publicly displayed, indexed, shared, promoted, or distributed in any public or semi-public manner.

7. No Maximum Advertised Price

This MAP Policy does not establish a maximum advertised price. Authorized Resellers may advertise Abeytu products at any price above MAP at their discretion.

8. Bundling, Kits, and Value Offers

Bundling or offering Abeytu products with other products, services, discounts, or incentives is prohibited if:

a. The effective or stated price reflects a discount of greater than 15% below MAP
b. The bundle infringes upon Abeytu intellectual property rights
c. The bundle creates confusion regarding product origin, sponsorship, endorsement, or affiliation
d. “Free,” “bonus,” or discounted items effectively reduce the advertised price below MAP

These restrictions apply to bundles containing Abeytu products alone or in combination with third-party products or services.

9. Advertising Scope & Channels

This MAP Policy applies to all forms of advertising, including but not limited to:

• Websites and e-commerce platforms
• Online marketplaces (including third-party marketplaces)
• Sponsored listings and paid search ads
• Email marketing, newsletters, and SMS/text messaging
• Social media posts, advertisements, stories, reels, videos, and livestreams
• Influencer, affiliate, and practitioner promotions
• Digital coupons, promo codes, rewards programs
• Catalogs, brochures, blogs, banners, RSS feeds, and similar materials

Website & Platform Functionality. The following are considered “advertising” under this MAP Policy:

• “Click for price,” “email for price,” or similar prompts
• Automated emails, chatbots, or pre-formatted pricing responses
• Any price visible prior to a product being placed in a customer’s shopping cart
• Pop-ups, exit-intent offers, or dynamic pricing displays

Any price visible to a customer before checkout is an advertised price.

Image-Based & Embedded Pricing. Prices displayed within images, videos, graphics, overlays, captions, or embedded media are considered advertised prices and must comply with MAP.

Abeytu reserves the right, at its sole discretion, to approve, deny, restrict, or revoke authorization for any sales channel at any time.

10. Online Marketplaces & Repricing Software

Authorized Resellers selling on online marketplaces (outside of United States Only) are fully responsible for MAP compliance, including:

• Buy-box pricing
• Sponsored listings and marketplace ads
• Automated or algorithm-based repricing tools

Use of repricing software does not excuse or justify a MAP violation.

11. Sales Events, Holidays & Promotions

MAP remains in effect during all sales events, including but not limited to:

• Holiday sales
• Black Friday / Cyber Monday
• Prime Day or marketplace events
• Clearance or sitewide promotions

MAP may be modified or suspended only if Abeytu provides explicit written notice specifying the products and duration.

12. Influencers, Affiliates & Cooperative Advertising

Authorized Resellers are responsible for ensuring MAP compliance by:

• Influencers
• Affiliates
• Practitioners
• Paid partners
• Cooperative or co-branded advertising efforts

Any MAP violation by such parties will be treated as a violation by the Authorized Reseller.

13. International & Cross-Border Advertising

MAP applies globally to all advertising of Abeytu products, regardless of currency, geography, or point of sale. Advertised pricing in non-USD currencies must not result in an effective advertised price below the USD-equivalent MAP at the time of advertising. This MAP Policy applies regardless of:

• Currency used
• Country of origin
• Geographic targeting

Advertising directed at U.S. consumers must comply with MAP, including pricing affected by currency conversion or geo-targeting.

Nothing in this MAP Policy is intended to require or encourage compliance where prohibited by applicable local law, and this policy shall be applied only to the extent permitted in each jurisdiction

14. Monitoring & Enforcement

Abeytu reserves the right to monitor advertised pricing directly or through third-party services.

If Abeytu reasonably determines that an Authorized Reseller has violated this MAP Policy, Abeytu may, without prior notice:

• Cancel pending orders
• Restrict or suspend purchasing privileges
• Revoke reseller authorization

All enforcement actions are unilateral, discretionary, and final. Failure to enforce any provision shall not constitute a waiver of future enforcement.

15. Circumvention Prohibited

Any direct or indirect attempt to circumvent this MAP Policy—including disguising prices, alternative terminology, misleading promotions, or third-party manipulation—constitutes a violation.

Abeytu does not seek, request, or accept assurances of compliance.

16. Policy Administration & Antitrust Statement

This MAP Policy is:

• Unilateraland non-negotiable
• Not an agreement or contract
• Not subject to discussion with sales representatives

No employee or agent of Abeytu is authorized to modify or interpret this policy except in writing by the designated MAP administrator.

Abeytu does not dictate resale prices and will not retaliate against resellers for independently determining actual resale prices. 

If any provision of this MAP Policy is found to be unenforceable, the remaining provisions shall remain in full force and effect.

All questions regarding this MAP Policy must be directed to the designated MAP administrator at info@abeytunaturals.com or such other address as Abeytu may designate.